



Complexity into Clarity
At Circana, we measure and accelerate demand for everything consumers purchase so our clients can grow.

FEATURED SOLUTION
Liquid Data Go
Big ambitions don't always mean big budgets.
You don’t need the budget of the greatest brands to start operating like one. Liquid Data Go™ is the affordable new data, reporting and insight platform that can help you discover and unlock incredible growth potential with ease. It’s built exclusively for small to midsize CPG businesses with big ambitions
Join more than
7,000 clients worldwide



Monitor what matters
More than 7,000 of the world’s leading brands – including top brands doing business in the Netherlands – rely on us to help them monitor what matters most to their businesses. You can, too!
We measure and report on sales, share, and more across six key industries in the Netherlands: drugstore, e-commerce, food, petrol, and convenience. It’s point-of-sale, receipt, and consumer data that reveals exactly what’s happening in the Netherlands' retail and foodservice landscape.
Measure Demand
Outpace your competition
When you can measure demand, you can accelerate it. Because we combine our unmatched measurement capabilities with deep expertise, you can look to us as advisor. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business.
Accelerate Demand

See the Possibilities For Your Business
The Nertherlands' top manufacturers, retailers, and operators partner with Circana to …

Build winning strategies to grow your profit.
Quantify demand for existing products and uncover gaps your business can fill.

Sell the right products, in the right places, to the right people.
Pinpoint the right consumers and opportunities to target.

Make faster, better, higher-impact decisions.
Take confident actions backed by expert insight.

Improve your outcomes.
Streamline and strengthen for more efficient operations and better margins.
Our coverage in the Netherlands


Drugstores


E-Commerce


Food


Petrol


Convenience

Circana Netherlands
Wielkamp 3a
5301 DB Zaltbommel
Netherlands
Global Knowledge. Local Experts.

What to know more?
FAQs
Who are Circana?
IRI and The NPD Group, two of the world’s leading market information companies for decades, came together in 2023 to form Circana. Now, Circana is a leading advisor on the complexity of consumer behavior. Three pillars set us apart: the most complete view, superior technology, and deep expertise.
What industries do you track in the Netherlands?
Our Liquid Data technology can connect you to data and insights covering these industries in the Netherlands: food, drugstores, e-commerce, petrol, and convenience
How can I contact the Netherlands sales team?
For contacting the Netherlands sales team: NLInfo@circana.com